Why are Colourants a Critical Ingredient for Products?

Colourants & Their Importance


A colourant is a substance added to food, cosmetics, or other products to give them a specific colour. Colourants can be natural or synthetic and are used to improve the appearance of products or to create a desired colour. Some common colourants include dyes, pigments, and natural ones like spices, fruits and vegetables.


Colourants are used in many industries, such as food, cosmetics, and textile. For example, in the food industry, colourants are added to various products, including baked goods, candy, and drinks. In the cosmetics industry, colourants are used in makeup and other personal care products to provide colour and create a desired look. And in the textile industry, colourants are used to dye fabrics and other materials.


Types of Colourants

Below are some common types of colourants.

  • Dyes: These are soluble colourants that are dissolved in a liquid before being added to the product. Dyes can be synthetic or derived from natural sources.
  • Pigments: These are insoluble colourants that are suspended in a liquid or mixed with other substances to create a stable mixture. Pigments can also be synthetic or derived from natural sources.
  • Natural Colourants: These are derived from fruits, vegetables, and other natural sources. They are often used in food and cosmetics to provide natural colour and are considered safer than synthetic colourants
  • Lake Pigments: These are pigments treated with metal salts to create a more stable and water-insoluble colourant; they are also considered “GRAS (Generally Recognised As Safe)” and used widely in the food, cosmetic and pharmaceuticals industry.


Colourants are an integral part of many products we use daily, from the cosmetics and personal care items we apply to our skin, to the food and beverages we consume, to the household products we use to clean and maintain our homes. At Neelikon, we understand the crucial role that colourants play in the appearance and appeal of these products and strive to provide our customers with high-quality, reliable, and safe options.


Importance of Using Colourants

There are several benefits to using colourants in products, some of which include the following:

  • Improving the appearance of the product: Colourants are used to make products look more appealing and attractive to consumers. For example, bright colours can make food look fresher and more appealing and can also make cosmetics look more vibrant and eye-catching. This, in turn, increases the profit for the businesses whose product sales are based on their appeal & looks.
  • Correcting colour loss: Colourants can be used to correct colour loss that may occur during the production or storage of a product. For example, light or exposure to air can cause food to lose its colour, and colourants can be used to restore the original colour.
  • Standardising colour: Colourants can be used to standardise a product’s colour across different batches or manufacturing locations. This helps to ensure that consumers receive a consistent product and that the product is easily recognisable.
  • Enhancing natural colours: Natural colourants can be used to enhance the appeal of food and other products. It can help to make the product look more natural and attractive to consumers.
  • Improving Safety and Stability: In some cases, colourants can improve the safety and stability of a product. For example, natural colourants can help to reduce the need for synthetic colourants, which may have negative health effects, and lake pigments can improve the stability of a product.


At Neelikon, we place a high emphasis on the safety and quality of our colourants. We understand that consumers have high expectations when it comes to the products they use, and we are committed to meeting and exceeding those expectations.

Our colourants are rigorously tested and adhere to the highest industry standards. We also have a team of expert chemists and technical staff dedicated to researching and developing new and innovative colourants.

Neelikon Colours Global