Tips for choosing food coloring for your company’s food products

What if there were no colors or hues in our lives? It would have been so dull and unlively, right? From clothing, decoration to the food we eat, we are surrounded by colors, and it is an indispensable part of our lives. Equally important is the role of the perfect food colors, dyes, pigments to the manufacturers of food products, pharma products, beverages, and confectionery.

As you must know, food color is a dye, pigment, or any substance that renders color to the eatables and drinks it is added to.


Below mentioned are the types of high-purity colors which we offer for food and beverages, along with their meaning, applications to help you out with the best food coloring for your company’s food products:


  • Water-soluble food colors

Water-soluble colors are chemically synthesized synthetic colors used after toxicological studies that indicate no risk of toxic effects to the end-user when consumed as per ADI (accepted daily intake). As the name self-describes, water-soluble food color or primary color is water-soluble and exhibits coloring power when dissolved. Due to their availability in a wide color range and reasonable prices, they are more commonly used than natural colors. We offer a wide range of water-soluble food colors to fulfill all your requirements. These colors are not only made from the finest chemicals but are also known for their outstanding value. Best suited for coloring beverages, decorating sweets, and desserts, these synthetic colors with low impurities are available in various colors at the most affordable prices and customized packing options. Covering a wide application area like food products, beverages, they are used for animal feeds, tablets, pickles, sauces, capsules, writing inks, jams, dessert, edible ices, shampoos, soft drinks, etc.


  • Water-soluble food color blends

Food color blends are a mixture of two or more water-soluble food colors. They are combined in different quantities to get different shades. As natural colors do not come in a wide range and are not easily available, artificial color blends are prepared using dyes. These colors play a lead role in formulating toothpaste, cosmetics, pesticides, tablets. Known for their superior quality and excellent service, they are produced by strictly adhering to the industry standards and using the finest quality chemicals. Best suited for the dairy industry and food processing industry, they are available in many colors like raspberry red, chocolate brown, pea green, apple green, egg yellow, strawberry red, etc. We devote a lot of time to research as blended colors are made following international quality standards.

These are pseudo pigments formed by the adsorption of synthetic or any such substance, water-soluble food dye on aluminum hydroxide rendering the color insoluble in water and are easily dispersible in dry mixtures or fatty media. The final product is colored either by dispersion of the lake into the product or by coating on the surface of the product. These are used in food applications, producing vivid and brighter colors. Generally, lakes are more stable than the corresponding water-soluble colors, thereby producing more vivid colors and most suitable for products containing oil and fats or products that lack sufficient moisture to dissolve colors. Neelikon offers a complete range of aluminum lake colors made from primary food colors meeting food legislations from JECFA, USFDA, Europe, Japan, China, and India.

  • Inorganic pigments for food colors

Made up of mineral compounds like oxides, chromates, and sulfides of more than one metal or metallic salts, they are used to impart colors in different compounds. Inorganic pigments are obtained from various naturally occurring minerals or those obtained synthetically. They can withstand the impact of direct sunlight and chemical exposure better and come with more durability. Due to their composition, inorganic pigments are usually opaque and more insoluble than organic pigments. They also come in a variety of colors. Titanium dioxide, iron oxide are examples of inorganic pigments. Due to their high stability and high particle dispersion, they are a popular choice for manufacturing cosmetics and pharma products.

  • Granular colors

This is a range of water-soluble colors for food applications available in the dustless form. They also come in a variety of colors and meet appropriate food legislation. Their no-dusting property results in improved working conditions, which keeps plants and machinery safe and clean.

We understand that before using colors in food, their source, suitability, and safety must be checked before using in any application. Hence, after investing years in R&D, we have come up with constructive disruption called “one world, one quality”. One world, one quality products are high-purity colors with low impurities that meet the appropriate legislation of JECFA, USA, Europe, Japan, China, and India as applicable.


We have been one of the leading manufacturers and exporters of high-quality dyes for food, pharma, cosmetic and personal care for the last 35 years. You are welcome to contact our technical laboratory to know more. We are committed to supplying the best quality colors and meeting statutory and legislative requirements. We believe in consistently adopting good manufacturing practices.

Neelikon gives the guarantee of One World, One Quality to its current and prospective customers to use its colors and applications without any hurdle and sell their products worldwide.


To know more about our products, please don’t hesitate to drop your requirements at

Neelikon Colours Global